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Miss Selfridge has long been a name that offers young women something a little more daring than the fashion of the day. The target age group is mainly 14-30, although there is plenty for older women to choose from, too. The website is bright and exciting, with clear photos of items taken from several different angles, enabling the buyer to see front, back and side views of garments before making a purchase. The menu is clear and easy to use. The customer can browse by category or search for something specific. Categories include New In, Going Out, Shop by Outfit, Petite, as well as a Trends and Features section. In addition, there are reduced sections and frequent discounts for students with NUS cards. Miss Selfridge is a leader in High Street fashion, stocking dresses, skirts, trousers, coats and jackets, shoes, accessories, lingerie and more.
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